town of lost rabbit
[logo development]
The Town of Lost Rabbit is a premier neighborhood development in Mississippi founded on the idea of creating “a town within a town,”–walkable streets, community green spaces, and small local businesses. New ownership took over in 2025, hoping to reignite momentum and complete the vision for the town. They came to Mad Genius requesting a brand refresh and an evolved logo system that signaled this new era of growth.
Original logo, sketches, and vector development
This was a quick fire branding project since the client was only interested in a logo refresh not necessarily a rebrand. They like the original wordmark, but were open to explorations, and requested we experiment with some sort of rabbit icon. I worked through several variations of abstracted rabbits, but also designed ideas based off the “Lost” part of the name “Lost Rabbit.” My team gravitated towards the compass idea and I began to find ways to mesh together the compass and the rabbit. We ended up with a simplistic compass design with the rabbit acting as a needle. After the logo was approved we began building out swag and helping with the design of the Lost Rabbit website.
