Ergon Inc. is one of the largest companies in Mississippi, specializing in a multitude of industries- oil & gas, refinement, asphalt, emulsions etc. Ergon came to Mad Genius wanting a refresh in their safety campaign, Target Zero. While it was successful, they felt it had run it’s course. Ergon wanted a safety campaign that felt a little more direct and clear with a personal tone. “Just Think” was my concept that went to the final rounds of decision making, but ultimately the project was shelved and never completed.
