cointoss
[logo development & branding]
This client came to Mad Genius with one dream–to jump head first into the epic highs and lows of high school sports fundraising. We obliged by giving them the works–new name, logo, branding, and app development. The client requested that the brand feel tech-forward, sleek, but also a little fun. See how we accomplished that below.
For this project I was only involved in the logo development and branding process. The name “CoinToss”(yes, this was inspired by the Witcher series) lends itself to being a little playful and whimsical. In my initial logo sketches I experimented balancing the playfulness with the modern tech feeling. We landed on a thick sans-serif type with the physical movement of the coin toss making up the “o” and the coin itself making up the tittle of the “i”. For the palette, the client wanted something that was professional but with a fun pop. I landed on a mainly gray/neutral color palette with a pop of teal blue.
